Those Millions On Facebook? They Actually Visit or Not

The social networking site arrives at an even more astounding number when it comes to “daily active users”: 483 million people. Facebook’s prospectus for its sale of stock to the public, it pegs the number of its “monthly active users” at a whopping 845 million people. Those are some huge numbers. If it is hard to believe that so many people are clicking on every day, that’s because well, they aren’t, exactly

“Those Millions On Facebook? Some May Not Actually Visit" witten by Andrew Ross Sorkin in his article. Facebook counts 845 million monthly active users and 483 million daily active users,According to the company, a user is considered active if he or she “took an action to share content or activity with his or her Facebook friends or connections via a third-party Web site that is integrated with Facebook.”

First, I’ll look at what third party data says about actual Facebook on-site usage, then at the idea that these users not visiting the site is a problem, anyway.
Facebook appears to be using the term “active” as a euphemism for “engaged” rather than how many users are actually going to its site every month.All of those “Likes” help Facebook create a treasure trove of data that should make its ability to target advertising to its users all the more valuable. (Of course, some people will be unnerved by how much Facebook knows about them.)
The big question is how Facebook can put all of its “active,” er, engaged users in front of advertising?
In the meantime, while Facebook has clearly become an important platform with hundreds of millions of users across the Internet, it could make more “friends” by being slightly more transparent: disclosing the distinction between the number of people engaged with Facebook broadly and those who go directly to its Web site

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